GET YOURSELF A GIMMICK - IF YOU WANT TO BE KNOWN

 

More than ten years after hearing this advice from an Alberta Culture designate, to a group of eager would-be-artists, I must believe it was said tongue-in-cheek. But at the time, I can remember thinking he was deadly serious.


For if the goal is to become known, then this is definitely a way... get yourself a gimmick and stick with it... people will recognize your work... "Oh! That's Farney Fitzwater, he paints pink whales!" or... "Oh! That's Mea MaHony, she does striped cats!"


I find that when I have something to say, specific techniques are most appropriate, and I don't hesitate to use them. Because my content and ideas are always changing, so are the methods. People who see my work from time to time, remark, "Oh! That's a different style!"


This comment used to embarrass me. I felt insecure and inadequate... until finding that the best artists not only kept changing, but considered it essential . Now, when people say it, I just smile a Cheshire smile.



"It would be easy to divide artists into two classes: those who grow so much within themselves as to master technique by the force of their need, and those who are mastered by technique and become stylists."
(47)
Robert Henri
 

 


"O Victory! The field of observation grows infinite, and sight, freed and sensitive to beauty, always changes... Narrow minds demand old beginnings, identical continuations. The painter must repeat his little works, and all else is condemned. [That is the advice of certain classifying censors, who segregate our artists like oysters in an oyster bed. O, the odious meanness's that favor the conformists of art! For the shabby in spirit, the outdoor painter may not attempt a decorative composition: the portraitist must remain one for life!]" (48)
James Ensor
 

 


47. Robert Henri, The Art Spirit, (Toronto, Canada, Fitzhenry and Whiteside Ltd., 1984), p.p. 171, 172.
48. Herschel B. Chipp, Theories of Modern Art, (Berkeley and L.A. Cal., University of California Press, 1968)p.111

 

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Topics

1.00 Preface
1.01 From Idol to Icon and So On
2.00 What is Art?
2.01 Good Art
2.02 The Artist as Child
2.03 Matisse and Picasso
2.04 The Need for Drawing
2.05 The Need to Teach Children to Draw
2.06 Geometrical Figures are the Essence of Drawing
2.07 Misunderstanding of Form
2.08 Pebbles Show Nature's Way
2.09 People Love Abstractions
2.10 Our Faults
2.11 Technical Skill
2.12 Quality and Time on Painting
2.13 Originality and Creative Courage
2.14 Respect for the Successful Innovator
2.15 Bizarre Stuff
2.16 A Great Artist
2.17 Get Yourself a Gimmick
2.18 Unceasing Change
2.19 Blue Period
2.20 Cheap Repetition
3.00 The Artist
3.01 Understanding
3.02 Solitude
3.03 Full Circle
3.04 Myth Making
3.05 A Taste for a Few and Simple Things
3.06 There is Such a Thing as Talent
3.07 The Ouija Board
3.08 Artists and Other Circus Acts
3.09 We Don't Need Another Hero
3.10 The Van Gogh Syndrome
3.11 A State of Being
3.12 The Dreaded Dry Spell
3.13 Art is no Occupation For Relaxed People
3.14 Illustrator or Artist?
3.15 Good Versus Evil
3.16 We Belong to Our Time
3.17 The Artist of the Surface
3.18 Where Have all the Artist's Gone
3.19 Everywhere Artists are Painting Flowers
4.00 The Art
4.01 No Content No Form
4.02 Selecting the Subject
4.03 The Real World has Much to Offer
4.04 Beautiful Bird or Piece of Paper
4.05 Time
4.06 Art is a Reflection on Society
4.07 A Note on the Subtlety in Painting
4.08 Ugly Art
4.09 Decoration or Art?
4.10 The Pendulum Swings
4.11 Cartoons an Art Form
4.12 Sculpture Arises out of Garbage
4.13 Real Visual Discovery
4.14 Technology and Art
4.15 Discoveries and Art
4.16 Something Wrong with Technology
4.17 Skyscraperism
4.18 Art Suits the Purpose
4.19 The Monotony ofthe Mechanical
4.20 Firstest is Almost Always Mostest
4.21 Anything Goes
4.22 Seeing Something Worthwhile
4.23 Big Government Involvement in Art
4.24 Art for Art's Sake
4.25 Out Like Seal Skin Boots
4.26 An Idea of Aestheticism
4.27 Art as Entertainment
4.28 I Love Good Movies
4.29 Van Gogh Museum
4.30 Visual Pollution
4.31 On Architecture and Painted Murals
5.00 Art in Terms of Yesterday
5.01 On Abstract Art
5.02 Abstract, Avant Garde
5.03 Abstract Realism
5.04 Minimalism or Minimal Art
5.05 Old Ways Coming Through Again
5.06 The Minor Arts
5.07 A Frightening Insight into Realism
5.08 Historical Values
5.09 Art for the Aristocracy
5.10 A Democratic Art
5.11 The Growth of Bourgeoisie and Art
5.12 Art and Religion
5.13 A Note on Chinese Painting
5.14 Romanticism a Contradiction in Terms?
6.00 Qualities and Art
6.01 Paucity in Art
6.02 The Vital Brushmark
6.03 Every Idea has its own Size
6.04 Nature Has Taught Us
6.05 Interior Design School
6.06 Nature Teaches us about Patterns
6.07 Nature Teaches us about Lines
6.08 Nature Teaches us about Textures
6.09 Our Senses Get Dulled
6.10 Symbols may be General or Specific
6.11 Old Friends
7.00 Feelings in Art Today
7.01 A Growing Indifference to Art
7.02 The Big Show
7.03 Lifestyle Dictates Taste
7.04 Art is Most Enjoyed
7.05 Infatuation and Art
7.06 Enjoy Children's Art
7.07 Something to Match the Sofa
7.08 For the Joy or the Pain
7.09 Freedom, Money, and Artist's Expectations
7.10 Icons the Public
7.11 Confusion About Prints
7.11 Confusion About Prints
7.12 The Big Business of Art
7.13 Beware of the Retailer Dealer
7.14 Rarity
7.15 The Wealthy and the Arts
7.16 Every Tiny Scratch
7.17 The Thin Wolf
7.18 Even Artists Underestimate Art
7.19 Intuition and the Senses
8.00 In Search of Truth
8.01 Come into my Closet
8.02 Freedom
9.00 In Conclusion

 

 

 

    Copyright: Sharon Christian, Vancouver, British Columbia, Canada